team eesen

At the end of the day, I’m still a marketing nerd. Because I also love TV, TV ratings and the demographics/psychographics are interesting to me. 

It’s no surprise to me that NBC’s Thursday shows (sans Whitney) are among the top shows with the greatest concentration of people 18-49 with four years or more of college.

Raw data is interesting, but misleading in the wrong hands. Nielsen ratings are as out-of-date as it gets, given the vast options we have for consuming media these days. Any service that ignores legal internet viewership shouldn’t be credible as a source of data for advertisers.

(Source: thepitapredator)